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matat's picture

The unilever c in her leg is hilerious, why is it there? ba haaaa

matat
Activity Score 40
Art Director
Jet Propulsion Lab's picture

Dove, American Express, IBM or what have you. You can just tell it's an Ogilvy (USA)
ad from a mile away. Arrrrghh! :(

Jet Propulsion Lab
Activity Score 10679
Copywriter
esotericusername's picture

beauty has an age limit.

esotericusername
Activity Score 313
Art Director
Jumo's picture

-1 !!!

Jumo
Activity Score 592
Art Director |

Jumo

velle's picture

yes, beauty has an age limit.
but after a point, i think it ceases to matter too much because you stop seeking approval from others and start seeking your own, because you know when you were young and beautiful, people wanted to associate with you for purely selfserving reasons - your beauty gave them pleasure - and that's ok, because youve done it too, and you will continue to do it - it's human nature.
but at the same time, you also see that you can be forgiving, and even if they dont give you want you want, you can find a way to still be really happy.
and then when you think about it, youve learned how to be more selfreliant, more compassionate, more... humane.

i woke up on the right side of bed today :)

velle
Activity Score 1550
Copywriter
Cooxie's picture

It would have been great to also have the photographer in the credits.

Cooxie
Activity Score 124
Art Director
Blahg's picture

I liked this campaign until I actually investigated the packaging. They didn't follow through on the concepts execution. The packaging tells people that it will "make your skin look and feel younger" which is the anti-thesis of this concept. It doesn't matter how good an ad is, if when the consumer goes to purchase the product the packaging contradicts the advertising your campaign is less successful.

Blahg
Activity Score 616
Copywriter
Ad Junkie At Large's picture

so true. it's input like that, backed up with research that make this website so worth while. thanks blahg

Ad Junkie At Large
Activity Score 554
Art Director
Jumo's picture

+1

Jumo
Activity Score 592
Art Director |

Jumo

nautylus's picture

finally a brain rather than a mouth :)

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
velle's picture

well said, blahg.
however, it also meant the agency that did this, did a good job out of it.
our job is to sell, it matters less how well a product performs. as long as it performs, somewhat.

i know how this makes me sound. i have questionable morals.
but yes, i have questionable morals. im in advertising.

velle
Activity Score 1550
Copywriter
Spanky's picture

the tv is good. nice idea behind it. but the print is pretty flat.

Spanky
Activity Score 4895
Other
Pacific Blue's picture

OMG!
Did you find the "© Unilever" in her leg?
WTF!!!!

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

magintosh's picture

dude thats sick as shit. saw that also.

why would that be placed there?

magintosh
Activity Score 62
Graphic Design |
velle's picture

LOL. i bet it was to make someone happy.

velle
Activity Score 1550
Copywriter
twelve_noon's picture

how did you notice! and how did it get there?

twelve_noon
Activity Score 617
Creative Director
ahmed ragheb's picture

HUH where's the beauty !?

ahmed ragheb
Activity Score 297
Graphic Designer
Rog's picture

Love to hear the focus groups comments on this little doozie.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

TopJeff's picture

I like the concept, but I don't like this pose as much as the "Diana" version.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
deep_tracy's picture

i like these and all. i'm just wondering... where'd they get these old ladies? are they retired porn stars?

deep_tracy
Activity Score 586
Copywriter
Ad Junkie At Large's picture

no they're everyday women, and i believe that all women young and old are beautiful in their own way hahahaha i'm sorry

Ad Junkie At Large
Activity Score 554
Art Director
velle's picture

dont look at them like that. old ladies need love too.

velle
Activity Score 1550
Copywriter
Bob Bobman's picture

Maybe I'm too cynical for this but...

1. The art director surely must have done a casting to find an old woman who's not pretty but in no case too ugly. Meaning he must've said a few times...bah too ugly.

2. With a professional photographer and some nice lighting even I look pretty in the pink.

Bob Bobman
Activity Score 14
Copywriter
heymmb's picture

I agree with you all

The `real beauty` campaign has a lot of lies. Actually, the little fat girls in the ads are a little pretty
They didn`t put really uggly girls without kilos of photoshop

I wanna see a campaign without make up, photoshop and exccelent photographers

This... is the real beauty.

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

velle's picture

thats branding suicide. they dont want to turn whole segments of their target audience off. this is advertising - we deliver fantasy. fantasy that's as close to reality as possible

velle
Activity Score 1550
Copywriter
matat's picture

The unilever c in her leg is hilerious, why is it there? ba haaaa

matat
Activity Score 40
Art Director
postman's picture

Easy, she's property of Unilever. Want to buy her? What about, let's say... 2,000 $? ;)

postman
Activity Score 951
Other
matat's picture

lol, um no thanks!

matat
Activity Score 40
Art Director
Guest's picture

the messege is good, to let women breathe for once and not burry themselves under the pressures of looking young always. they do get old and its ok

Guest
sree ram's picture

there is a limit for copyrights and CopyWriting..this had exceeded both i guess..

sree ram
Activity Score 4
Graphic Designer at MBA |

Cutting the Clutter.

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