22% of Ontarians

Campaign
Agency Network: 
Published/Aired: 
December 2010
Dangerous Dan's:  22% of Ontarians

Description

Print advertisement created by David&Goliath, United States for Dangerous Dan's, within the category: Food.

Caption

22% of Ontarians are obese. We can do better.
Dangerous Dan's
Dude, we deliver

Advertising Agency: Tattoo Sound + Music / David & Goliath, USA
Creative Directors: Drew Frohmann, Israel Diaz
Producer: Heather Fletcher
Copywriters: Drew Frohmann, Dave Barber
Art Director: Mike Lonam
Photographer: My Yen Trung
Radio Production: Tattoo Sound + Music
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Tom Megginson's picture

Why is this campaign listed as "USA"? As this headline makes obvious, Dangerous Dan's is in Canada (specifically, Toronto).

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Billoughsby's picture

"The failure of this campaign is that the food looks deliberately horrible."

BINGO -- Leftover Heaven

Billoughsby
Activity Score 5154
Art Director |

That's it.

Duvidl's picture

It is after all for our canadian friends. 22% are obese? looks to me like they'll be running to Dan's long before he can heat up his grill.

Duvidl
Activity Score 62
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