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Everything's better with milk, 3

Campaign
Agency Network: 
Published/Aired: 
September 2015
Dairy Farmers of Quebec:  Everything's better with milk, 3

Description

Print advertisement created by BBDO, Canada for Dairy Farmers of Quebec, within the category: Non-Alcoholic Drinks.

Advertising Agency: Nolin BBDO, Montreal, Canada
Creative Director: Stéphane Charier
Art Director: Steve Pépin
Copywriter: Stéphane Charier
Strategy: Adrien Arnoux
Account Director: Lyne Clermont
Client services: Karine Payette
Photographer: Mathieu Lévesque
Additional credits: Nathalie Rousseau, Josée Berniqué
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deangah's picture

Don't get it. It's not made from milk.

deangah
Activity Score 119
Graphic Designer
work and copy's picture

Only looking at the two with a carton made out of dessert, I thought that perhaps there was a "deeper meaning" in that the items were made from milk...

The photos look good and the food looks tasty.

Not the the copy has to approach "Got Milk?", though it can be better; everything is not better with milk.

work and copy
Activity Score 513
Other
SmAsh's picture

The shape of the food forms a milk carton.

SmAsh
Activity Score 683
ATV
deangah's picture

I mean WHY it's shaped as carton? There is contradiction between the visual and the title.

deangah
Activity Score 119
Graphic Designer
Bill Me Now's picture

Seems pretty straight forward–you enjoy a glass of milk with a variety of foods. Not bad.

Bill Me Now
Activity Score 180
kleenex's picture

These are some nice looking ads.

kleenex
Activity Score 58793
Web Designer/Developer
The Danger's picture

Nice art.

The Danger
Activity Score 477
General Manager
damnson's picture

Eh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

TheoDCDA's picture

Huuhhh...?

TheoDCDA
Activity Score 28
CrackerJackFlash's picture

like

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Mytwocents's picture

Nice art. Get the foods making the milk carton shape. Now the question is. Is this ad demonstrating that milk actually makes food better?

Mytwocents
Activity Score 285
Copywriter
VeronicaFranco's picture

Nice art but NOPE

VeronicaFranco
Activity Score 789
Copywriter
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