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Coffee

Campaign
Agency Network: 
Published/Aired: 
August 2009
Dagens Industri:  Coffee

Description

Dagens industri is Swedens leading and largest business paper.

Print advertisement created by Storåkers, Sweden for Dagens Industri, within the category: Media.

Caption

If you sked us to write a few words about: coffee.
The biggest business newspaper in the nordic countries gives you the whole story.

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Highest Rated

xcreativity's picture

what's the point of the ad anyways?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

saturated...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Misstree's picture

A long copy ad u can't read. that's tragic! Ivan, can we get a readable version of this?

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

xcreativity's picture

what's the point of the ad anyways?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

satrianee's picture

How detailed info you can get from this newspaper on any product with commercial value.

satrianee
Activity Score 3748
atb2005's picture

Well, there's more than just a few words here, and in general I don't like long copies. I still think the campaign is good though. As satrianee suggested, the idea here is that you can get comprehensive business information (the whole story) on any product. This looks like SparkNotes! It's visually appealing AND informative.

atb2005
Activity Score 13557
Phil Lestino's picture

Did they include the bit about great sex coming from great coffee copy?

Phil Lestino
Activity Score 1682
visualsurgeon's picture

Does adsoftheworld have editorial layout section like this?

visualsurgeon
Activity Score 86
Art Director
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