Dads first

October 2007
 Dads first
 Dads first


Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Marty Orzio
Creative Directors: Derek Sherman
Copywriter: Derek Sherman
Art Director: Jason Stanfield
Designers: Steve Denekas, Jason Hardy
Senior Art Buyer: Liz Miller- Gershfeld
Assistant Art Buyer: Jackie VanWinkle
Print Producer: Linda Dos Santos
Photographer: Robert Whitman
Account Services: Doug Ryan, Marzena Grecki
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Salet's picture

Totally dig it.

Activity Score 288
bertie's picture

Love this one. Great art direction.

Activity Score 54
rupert james's picture

Great pithy copy, too. Point is, though, the treatment is fresh – and that's what'll make it memorable.

rupert james
Activity Score 24
Creative Director
fractalrene's picture

Cool art direction and nice text. Sure it make us smile. Good work, work, work, BBDO.

Activity Score 1504
tantrik_indian's picture

Loved it.
~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

andrej dwin's picture

is the new fad in advertising aggressiveness?
this isn't a post against this campaign, it's not bad in my eyes, but I'm really getting the feeling we're back in the phase when it's important to be as aggressive as possible to get some acknowledgment from the industry. and I'm not sure if I really like that.
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

talkingisfree's picture

Gooooooooooooood! love the art direction!

Activity Score 2712
Art Director
chinaski's picture

what a hot woman...

Activity Score 951
bknowlden's picture

I like it better than the other one, and it has great art direction. But the copy is strange in parts and I don't feel like the typography totally jives...

Activity Score 3647
Art Director |


Guest's picture

The copy is a little awkward, but otherwise a stunning visual and great ad.

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