The player's choice, 3

Campaign
Agency Network: 
Published/Aired: 
February 2011
Like
38
Views
9934
D'addario:  The player's choice, 3

Description

Print advertisement created by NBS, Brazil for D'addario, within the category: Recreation, Leisure.

Advertising Agency: Nbs, São Paulo, Brazil
Creative Directors: André Lima, Pedro Feyer
Art Director: Guilherme de Almeida Valverde
Copywriter: Cassio Faraco
Illustrator: Imagem Boreal
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morse's picture

I don't understand what the product is and what the ad is selling. This is fail in my book.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

javier bizarro's picture

the product are strings for guitars and bass guitars, and the songs that are on the ad are songs that won gold record and recorded with D'Addario strings, i guess

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Prof's picture

how on earth are we supposed to know/get that. complete failure.

Prof
Activity Score 1449
Copywriter |

Quite really.

LeeHarvey's picture

Did you bother to enlarge the ad? Then you could see rightaway that it's a guitar string. Nice ad!

LeeHarvey
Activity Score 3043
Creative Director
Boxey's picture

I bothered, and saw a guitar string, and still didn't get it. It needs a little copy.

Boxey
Activity Score 8875
Melaleuca In-House
mmackinven's picture

Are you in the target market? I'm not and I got it, if I was it would have come quicker :)

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

mikeelrapido's picture

Target will get it, nice idea...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CuriousPencil's picture

Refreshingly sensible from Brazil, and unless it's been done before, worth a 'well done'.

Well done.

CuriousPencil
Activity Score 4199
Copywriter
pez's picture

I'm a musician so I'm target, and I got it in a second, and I really loved it! Great stuff!

pez
Activity Score 1804
Creative Director
the_lizard_king's picture

I liked the ad... obviously i read the explanation from monofunk to understand it! But i think the wire artwork cud have been better and more appealing... A good thought though!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

masei's picture

Its targeted. Its for musicians. And if there are any musicians that dont know D'Addario, then you're not a musician (even if you're not a user, but you have to know the strings, haha).

Wel done!

masei
Activity Score 4
Mackenzie
mr.x's picture

If the target audience gets it, then its a win. I understood it even though i'm not a musician. Very good idea and visual.

mr.x
Activity Score 998
Forsbergs Skola
Adaddicted's picture

Nice series indeed!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

abake's picture

Got it without being a musician. Great work!

abake
Activity Score 1262
RMG Connect Colombia
dean viii's picture

ugh

dean viii
Activity Score 1702
Creative Director
raulbanderas's picture

NICE

raulbanderas
Activity Score 357
luispiter's picture

good, nice art director

luispiter
Activity Score 2756
comunication
jackblack's picture

I love this.

jackblack
Activity Score 2366
Art Director
Anonymous Author's picture

Beautiful composition.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Tspot's picture

All i'm getting is "Hey, we made guitar strings look like a record." So?... I think it needs a tagline to give it some meaning.

Tspot
Activity Score 239
Copywriter
LeeHarvey's picture

It's a GOLDEN record for cryin' out loud....

LeeHarvey
Activity Score 3043
Creative Director
CuriousPencil's picture

"The player's choice" is woven into their logo. They don't need to clutter this ad further by gilding the lily with a tagline.

CuriousPencil
Activity Score 4199
Copywriter
Tspot's picture

i'd prefer if this line was replaced with something closer to the message (without being redundant).
i'll admit it may not be totally necessary though, now that i've thought about it some more.

Tspot
Activity Score 239
Copywriter
jayaraj's picture

avg idea. great execution.

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

Lazarus's picture

Nice.

Lazarus
Activity Score 1537
Creative Director
bagusasik's picture

Smart Campaign

bagusasik
Activity Score 68
Art Director
gigacarol's picture

Great work!

gigacarol
Activity Score 68
Other at Illustrator |

Need illustration? http://cargocollective.com/carolinapontes

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