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Service 24/7

Agency Network: 
Published/Aired: 
September 2011
Dacia:  Service 24/7
Dacia Print Ad -  Service 24/7

Description

Print advertisement created by BBDO, Romania for Dacia, within the category: Automotive.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Photographer: Carioca
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Highest Rated

CommandZ's picture

Agreed. Just looking at the thumbnail, the design on the sheets look like tire tracks which only add to that impression.

CommandZ
Activity Score 2511
Creative Director
thedesignaddict's picture

First impression; dead guy under the bed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CommandZ's picture

Agreed. Just looking at the thumbnail, the design on the sheets look like tire tracks which only add to that impression.

CommandZ
Activity Score 2511
Creative Director
atb2005's picture

Tire tracks? You can't be serious. Dead?

atb2005
Activity Score 13557
newblake's picture

That's definitely been art directed to look like tire tracks to help explain that the ad has something to do with cars.

It simply shouldn't have needed anything to explain the car connection other than the product name and service in the headline - but the problem is the VW 'Obsessed' ad done years ago (can't find the reference but it's the mechanic under a psychiatrist's couch)

newblake
Activity Score 49
Art Director
morse's picture

It's a bit scary!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture

yeah, if it's supposed to be a serviceman, he wouldn't be naked... or would he?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

andylefty's picture

Memorable visual.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

HUH!?!?!?!?!?!

kleenex
Activity Score 58407
Web Designer/Developer
Roger Keynes's picture

Get it. Like it. Nice to see a car brand idea, sans car. Good job, Romania :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NADD's picture

yeah i totally agree its a good job a different perspective on car brand ideas however the guy is naked maybe he shld hv some cloth on

NADD
Activity Score 82
Graphic Designer |

NADD

DeaconDeath's picture

If someone did a burnout on my bed I'd kill them too.

DeaconDeath
Activity Score 25
jackblack's picture

Not good.

jackblack
Activity Score 2362
Art Director
ace85le's picture

I actually think it's funny. But the feel is more of spooky. Wish the treatment had been less depressing at first glance.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Adaddicted's picture

Its a sad situation when an ad needs explanation!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Layakram's picture

mmmm....

Layakram
Activity Score 3
Art Director
marius ciobanu's picture

good job guys! :)

marius ciobanu
Activity Score 3
Photographer
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