Description
Print advertisement created by BBDO, Romania for Dacia, within the category: Automotive.
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Photographer: Carioca
Highest Rated
Agreed. Just looking at the thumbnail, the design on the sheets look like tire tracks which only add to that impression.
First impression; dead guy under the bed.
Agreed. Just looking at the thumbnail, the design on the sheets look like tire tracks which only add to that impression.
That's definitely been art directed to look like tire tracks to help explain that the ad has something to do with cars.
It simply shouldn't have needed anything to explain the car connection other than the product name and service in the headline - but the problem is the VW 'Obsessed' ad done years ago (can't find the reference but it's the mechanic under a psychiatrist's couch)
It's a bit scary!
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
yeah, if it's supposed to be a serviceman, he wouldn't be naked... or would he?
Memorable visual.
Get it. Like it. Nice to see a car brand idea, sans car. Good job, Romania :)
The Jobless Writer
Will Think for Salary
yeah i totally agree its a good job a different perspective on car brand ideas however the guy is naked maybe he shld hv some cloth on
NADD
I actually think it's funny. But the feel is more of spooky. Wish the treatment had been less depressing at first glance.
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Its a sad situation when an ad needs explanation!
withalltherespects
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