Purple

Campaign
Agency Network: 
Published/Aired: 
October 2008
CWS:  Purple
CWS Print Ad -  Purple

Also From This Campaign 3

Description

Print advertisement created by Jung von Matt, Germany for CWS, within the category: House, Garden.

Caption

Play around with design. The new ParadiseLine with design you can customise.
CWS Complete washroom solutions.

Advertising Agency: Jung von Matt AG, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann
Creative Director: Sascha Hanke, Timm Hanebeck
Art Director: Andy Tran
Graphics: Nadya Innamorato, Alexander Leu
Copywriter: Clemens Sehi
Executive Account Director: Rolf Kutze
Account Director: Carl-Christian Berge
Senior Account Manager: Nadine Simon
Production: Philipp Wenhold
Photographer: Tina Luther
Postproduction: elektronischeschoenheit, Hamburg
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LeeHarvey's picture

Nice campaign, awesome photography.

LeeHarvey
Activity Score 3029
Creative Director
Guest commenter's picture

very similar to twist campagain , but this one has better visual ;)

here the link.
http://adsoftheworld.com/media/print/twist_living_room

Guest commenter
SeanMartin's picture

Agreed. This one is certainly arresting, but I'm not sure what the point is, aside from being visual for the sake of being visual. The posing-a-model-like-Barbie just seems to detract, not augment.

SeanMartin
LeeHarvey's picture

You're absolutely right, guest commenter, and what a pity. Agree on the better visual, but why for cryin'outloud copy a campaign and posting it to aotw knowing that it's already there

LeeHarvey
Activity Score 3029
Creative Director
teenie's picture

Anyone who used to play with Barbies knows half the fun was arranging the furniture. We'd get out anything at all to try to spruce up her house. So I can relate to this. makes it look as fun and easy as when you were a kid.

teenie
Activity Score 1886
Copywriter
Guest commenter's picture

Barbie's missing her pants.

Guest commenter
Guest commenter's picture

yeah well. i dont get it.

Guest commenter
Paul Eveleigh's picture

"Solution" is as overused as "great". Weak copy.

Paul Eveleigh
Activity Score 111
Copywriter
Guest commenter's picture

Dude, I'm pretty sure that's the claim.

Guest commenter
Tight's picture

I love it!

It brings the idea to the point. And the chick it damn hot! good work!

Tight
Activity Score 11
Cruiser's picture

..i think it´s a nice approach for a boring product like cws paper towels....anyway awesome photography and art direction

Cruiser
Guest commenter's picture

hot chic...nice idea and art work

Guest commenter
elgrillo's picture

whudafack

elgrillo
Activity Score 26
Art Director at Hello
Guest commenter's picture

great concept. very simple. love it.

Guest commenter
Guest commenter's picture

great concept. very simple. love it.

Guest commenter
Guest commenter's picture

beautyful...nice art work! idea is also crystal clear

Guest commenter
Guest commenter's picture

wow! awesome!

Guest commenter
CapeHK's picture

very nice campaign! especially for b2b it's great!

CapeHK
Activity Score 181
Guest commenter's picture

great? picasso is great and the original barbie too

Guest commenter
Guest commenter's picture

your mother is also very great too

Guest commenter
Guest commenter's picture

uiui...great stuff.

Guest commenter
Guest commenter's picture

this is awesoooooome! 10 points mr. sehi!!!!!!!

Guest commenter
Guest's picture

Sehr geehrter Herr Tran,
hier ist Frau Müller von der Lidl-Filiale,
Sie haben uns die Bewerbungsunterlagen zugesand,
vielen Dank erstmal dafür.
Ich würde vorschlagen, dass Sie nächsten Dienstag
zur Kittel-Anprobe vorbeischauen.

Wir freuen uns auf Sie!
Ihr Lidl-Team

Guest
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