Description
Depression is a silent disease, making it hard to notice if the person next to you is suffering. On the other hand, it may be hard for a sad person to talk to someone and ask for help.
With that in mind, we created a campaign that encourages conversation.
Print advertisement created by Leo Burnett, Brazil for CVV, within the category: Public Interest, NGO.
Caption
Depression isn't about the outside, it's about the inside.
Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Pedro Utzeri, Vinícius Stanzione
Art Directors: Marco Mattos, Sttenio Costa
Copywriter: Bruno Godinho
Illustrator: Sttenio Costa
Creative Directors: Pedro Utzeri, Vinícius Stanzione
Art Directors: Marco Mattos, Sttenio Costa
Copywriter: Bruno Godinho
Illustrator: Sttenio Costa
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