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Parachute

Campaign
Published/Aired: 
November 2010
Curly Balls:  Parachute
Curly Balls Print Ad -  Parachute

Also From This Campaign 2

Description

Print advertisement created by Dufresne-Corrigan-Scarlett, France for Curly Balls, within the category: Confectionery, Snacks.

Caption

No luck at all? Have a curly ball.

Advertising Agency: Dufresne Corrigan Scarlett, Levallois, France
Creative Director: Paul Lê
Art Director: Catherine Renzetti
Copywriter: Grégory Tortes
Photographer: Romain Laurent
Account team: Muriel Despeysse, Amélie Loyen, Bertrand Grossin
Art Buyer: Audrey Herrmann
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CuriousPencil's picture

Lovely art direction.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Hehe, yes I love this one. Art direction is great. Though I doubt this guy will have any time to taste a Curly Ball ;p

jackmancer2017
Guest's picture

well if he took a packet up there he could finish it in a few mins

Guest
LeeHarvey's picture

Hehe, this would make a great 'Centraal Beheer'ad, the great 'Just call us'campaign from Holland, like this one:
http://adsoftheworld.com/media/print/centraal_beheer_insurances_2_the_loo

LeeHarvey
Activity Score 3045
Creative Director
JopyCunior's picture

nice one. not sure about the copy. it's not a question of luck, but of being too happy to think practically, i guess. anyone?

JopyCunior
Activity Score 223
Copywriter
adreamg's picture

cool idea

adreamg
Activity Score 4
Guest's picture

In fact, The ad is even better. The title "Si t'a pas de bol y'a Curly Balls". In French, "bol" means luck or in common language, bowl. So if you don't have luck/bowl, there's Curly Balls (because it's in a bag, you don't need a bol). Great one.

Guest
Guest's picture

Nice execution on the image but I still fail to see the connection here.

Guest
Guest's picture

nice one

Guest
Guest's picture

J'adore, Direction artistique cool et phrase aussi, bravo.

Guest
Guest's picture

l'auto-promo ça marche toujours, sauf quand on en fait trop !!!!!

Guest
royschellekens's picture

Don't know why this snack is related to luck, but maybe that's in the history of the brand. But being Art Director can be so rewarding when you have a great photographer like Romain Laurent to work with. Also loving his new series 'TILT' (http://www.itsnicethat.com/articles/3175-romain-laurent-tilt)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

The advertiser surely does not have the balls.
PS : I work in the agency.

Guest
Sushi lover's picture

it makes me smile, but i cant find any connection about luck.
anyways, i still like it.

Sushi lover
Activity Score 907

Dream needs to be big!

morse's picture

Very cool, a bit dark humor.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

cread's picture

Great idea, very creative. However, the guy falling should be facing the other direction towards the bag of curly balls. Right now, I look at the man who is the focal point and my eyes want to move off the page to the left instead of to the right and towards the product.

cread
Activity Score 2
Graphic Designer
Anonymous Author's picture

Nice idea. Copy is ambiguous. Are curly balls lucky or are they for forgetting about your bad luck?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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www.twitter.com/@anonauth

SoCH_TO's picture

Nice Clean work .

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

BRAVO !

Guest
tytpol's picture

Funny.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Wordnerd's picture

curly balls. yummy

very generic campaign

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

funny

Guest
emenkst's picture

Really nice ! love it :)

emenkst
Activity Score 9
project manager
Dzsoi's picture

"At least if you're stupid, don't be hungry." would fit more imho.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

La pire signature de la décennie.

Guest
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