One Gene Away - Basketball

Agency Network: 
February 2017
CureSMA: One Gene Away - Basketball


Print campaign fore Cure SMA, commissioned by GSW New York. Spinal Muscular Atrophy is the number one genetic killer of small children.

Print advertisement created by GSW, United States for CureSMA, within the category: Public Interest, NGO.


One day, he’ll go for gold.
One gene can block his shot.

SMA (spinal muscular atrophy) is a single gene mutation that robs our kids of the ability to walk, breathe, and dream.
We’re only 1 Gene Away from a cure. Donate at

Advertising Agency: GSW New York, USA
Executive Creative Director: Nicholas Capanear
Creative Directors: Kerry Ciociola, Patrick Moos
Copywriter: Ron Larson
Design Director: Christine Bringuez
Production: Jon Parkinson
Photographer: Alex Telfer Photography
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kleenex's picture

not bad.

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