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itch's picture

i dun understand.. can explain?

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

lorem_ipsum's picture

the cup fell down and didn't smash into pieces...
its a bit like a old ad for "BILD Zeitung" in germany...
it plays with the fact, that it's so fast (for glue the time to dry and for newspapers the time
the news will be in the paper) that it has already been done before it has actually happened.

besides that it reminds me of an ad done before... i think i'ts quite a good one... when you get it, of course. =)

lorem_ipsum
Activity Score 196
Art Director
MarceloG's picture

I did not understand it that way. Actually, I am pretty sure it broke into several pieces, but the glue is so fast that it is dry before someone could clean up the mess from the coffee. It is very clever!

MarceloG
Activity Score 820
Copywriter
MarceloG's picture

I'm sorry. it is not coffee. I just saw that it is tea.

MarceloG
Activity Score 820
Copywriter
kre8's picture

thankyou for the clarification, we can all relax now.

kre8
Activity Score 989
Copywriter
MarceloG's picture

Your welcome, mate. Anytime you need.

MarceloG
Activity Score 820
Copywriter
lorem_ipsum's picture

ja... you can also see it that way, of course. it's a good one anyway...

lorem_ipsum
Activity Score 196
Art Director
varatphong's picture

If only ...

My kitchen floor has costed me a small fortune and its not over yet!

vp
http://www.puerhcha.com

varatphong
Activity Score 78
Other
itch's picture

hahaha, yeah only wen i get the message. then only i know this ad is powerful..
conversely, if i dun, it's a no-no..
nyway, thanks lorem_ipsum.. =)

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Username's picture

Actually the tea cup really broke in pieces, but the glue dry so fast that it was restored instantly.

Username
Activity Score 153
Copywriter at DDB Mx
Londonpride's picture

if an ad isn't understandable by ad people, i'd say it's not an ad.

Londonpride
Activity Score 171
Copywriter
DarkSide's picture

Liked the idea.

DarkSide
Activity Score 1066
Other
puppiepoppy's picture

It's a campaign build solely for the award judges and advertising creatives' masturbation only. Absolutely scam! I mean, for the normal daily consumer, do you think they ever get it??? And worse, consumer won't be able connect this to the Tamiya campaign at all; hence not getting the message! Both Tamiya and Super Glue consumers are not the same consumers.....

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

hotmail's picture

it is a good ad..
you guys really need a life and may be a bit of a brain

hotmail
Activity Score 26
Creative Director
yudi's picture

Yea!! where would i get it from - a bit of a brain??

yudi
Activity Score 255
Copywriter
noir's picture

no entiendo... las cosas fueron reparadas antes de limpiar el desastre y esto hace pensar que el pegamento seca muy rápido?

noir
Activity Score 10
Other |

frk

dookievil's picture

quien lo pegó es muy habilidoso,

dookievil
Activity Score 92
Copywriter
ajoep's picture

there's a piece of idea somewhere in this add...
still not convinced

ajoep
Activity Score 28
Copywriter |

never trust a junkie

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