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Armours Pulpus

Campaign
Agency Network: 
Published/Aired: 
January 2009
Cuki:  Armours Pulpus

Description

Print advertisement created by Armando Testa, Italy for Cuki, within the category: House, Garden.

Caption

Keep it Safe

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
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Guest's picture

Nonsense,,,

Guest
ivan's picture

Please be more elaborate with your comments. Thank you!

ivan
Activity Score 6
Creative Director at Ads of the World
Guest's picture

Agreed. Commenters should be less jealous and more useful for this community.

Nice art direction btw

Guest
Guest's picture

Sorry Ivan.

Really nonsense.
Ok now? ;-)

Guest
ivan's picture

We're getting there. :)

ivan
Activity Score 6
Creative Director at Ads of the World
OUTFIT's picture

I think all 3 are great!

It works because it communicates the "literal" metallic protection...

Pretty straightforward and with the Italian panache.

Good job, paisanos :)

OUTFIT
Activity Score 46
Art Director at advertising freelancer
Guest's picture

Love your irony.

Guest
OUTFIT's picture

Thanks!

there sure is plenty of iron-y...
;)

OUTFIT
Activity Score 46
Art Director at advertising freelancer
Guest's picture

Good Job.

Guest
Guest's picture

German torna!

Guest
Guest's picture

the armour is to keep the guy inside safe, not as food. i think there is a transfered epithet in the visual which is not quite befitting.

Guest
Guest's picture

It's basically saying Armour your food...interesting approach, very nice/clean executions and not a bad idea in general...

Guest
NatalieM's picture

The art direction is pretty awesome.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

izmild's picture

Nice ART...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

icanthink's picture

Good execution.

icanthink
Activity Score 270
Creative Director
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