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Truffles

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Ogilvy, Puerto Rico for Crystal Light, within the category: Non-Alcoholic Drinks.

Caption

The calories that you save on a drink, could be better invested on a treat.

Advertising Agency: DLC / Ogilvy & Mather, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Francisco Fernández
Copywriters: Sarai Meléndez / Marimar González
Photographer: Tony Hutchings
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certaintly's picture

copy and font ruins it

certaintly
Activity Score 3994
metis's picture

Love the concept, so true. Type choice and logo placement are gross.

metis
Activity Score 413
Copywriter
pierrelastname's picture

boooooooring.

pierrelastname
Activity Score 2869
Copywriter
jcferrer87's picture

I guess you must be an AWESOME ADVERTISING GURU, right?

jcferrer87
Activity Score 54
Art Director at Oneighty
jackmancer2017's picture

Yay, your usp is that this makes me fat. Well done strategy!

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

They have a concept, just not on that woks so well.

kleenex
Activity Score 54461
Web Designer/Developer
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