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Legendary Rum of St. Croix, Tide

Campaign
Agency Network: 
Published/Aired: 
July 2009
Cruzan:  Legendary Rum of St. Croix, Tide

Description

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Print advertisement created by Fallon, United States for Cruzan, within the category: Alcoholic Drinks.

Caption

The islanders claim there are only three perfect times to enjoy rum: high tide, low tide, and in-between tide.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
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Highest Rated

silvi's picture

El copy se pierde. EL agua parece irreal, el mensaje no dice nada.

silvi
Activity Score 4170
Copywriter
fjmedina's picture

the copy blends into the background, but i like the art

fjmedina
Activity Score 9
Brother Ad
silvi's picture

El copy se pierde. EL agua parece irreal, el mensaje no dice nada.

silvi
Activity Score 4170
Copywriter
rolling.stone's picture

best of the bunch in term of copy.

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

kozzmozz's picture

Bravi! These are the kind of titles that I would read again and again

kozzmozz
Activity Score 7
Copywriter at Leo Burnett
Jon-Paul Mountford's picture

Note sure it needed quite so many, I like the outdoor one's more.
But a solid capaign, with subtle emphasis on the yellow branding..
nice gentle art directon as well

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

kurtberengeiger's picture

Some of these lines are really nice.

kurtberengeiger
Activity Score 7330
Copywriter
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