Legendary Rum of St. Croix, Sunset

Agency Network: 
July 2009
Cruzan:  Legendary Rum of St. Croix, Sunset
Cruzan Print Ad -  Legendary Rum of St. Croix, Sunset


In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Print advertisement created by Fallon, United States for Cruzan, within the category: Agency Self-Promo.


There's an old expression on St.Croix watch the sunset with many, watch the sunrise with few.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Log in to post comments

Highest Rated

Guest's picture

hey, that's me!

silvi's picture

La expresión es ingeniosa, pero no veo un vínculo fuerte de la idea con el producto, además de disfrutar el momento, que lo dice tooodo el mundo para miles de productos.

Activity Score 4134
picopalqlea's picture

looks like she farted on the fire...

Activity Score 973
Guest's picture

As a former rummer I like to see the spirit played up. Yes, I enjoyed the campaign. Revived memories of this heavy duty stimulant.

Guest's picture

hey, that's me!

Featured Content

Latest Collections