Simply Happy
Description
Print advertisement created by Avraham, Israel for Crowne Plaza, within the category: Transport.
Vacation Marks
Crowne Plaza Vacation Marks
Creative Director: Tal Kamiabi
Art Director: Sharon Tenenbaum
Copywriter: Adam Feder
Illustrator: Rotem Inbar
Not a very unique benefit for a holiday resort, but the creative idea seems quite fresh and I guess it has the potential to capture some attention in a magazine.
Smiling through on a vacation, is it that desirable for a single young male? However, this is going to catch the attention as mentioned by Adbuzzer. So, half the job done.
shahid
The idea is new, but the art direction is bad and soo boring! It's supposed to be an ad for a holiday resort...Why the grey background?
And the Israeli from the agency weighs in. Subtle, very subtle itayb, just like the call outs in the ad. This is mediocre at best.
I've never referred to tan lines as "Vacation Marks" - Could use some improvements but the idea is good.
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