Be the exception, 3
Published/Aired:
January 2016Posted:
January 19, 2016
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Highest Rated
Jan 19, 2016 - 22:46CrackerJackFlash
I think to do great work, you sometimes need to immerse yourself in a brand's culture, or at least talk to those who already are, and ask loads of questions that go beyond getting fit. If you do that, you might find some stronger insights to build your creative from.
Creative Director at CrackerJackFlash |
Jan 19, 2016 - 22:46CrackerJackFlash
I think to do great work, you sometimes need to immerse yourself in a brand's culture, or at least talk to those who already are, and ask loads of questions that go beyond getting fit. If you do that, you might find some stronger insights to build your creative from.
Creative Director at CrackerJackFlash |
Jan 22, 2016 - 19:16Sacrilegend
You nailed it. This execution just doesn't feel honest or truthful.
Top it all off, the writing is just obscenely bad.
Copywriter
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