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CrackerJackFlash's picture

I think to do great work, you sometimes need to immerse yourself in a brand's culture, or at least talk to those who already are, and ask loads of questions that go beyond getting fit. If you do that, you might find some stronger insights to build your creative from.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

CrackerJackFlash's picture

I think to do great work, you sometimes need to immerse yourself in a brand's culture, or at least talk to those who already are, and ask loads of questions that go beyond getting fit. If you do that, you might find some stronger insights to build your creative from.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Sacrilegend's picture

You nailed it. This execution just doesn't feel honest or truthful.

Top it all off, the writing is just obscenely bad.

Sacrilegend
Activity Score 3394
Copywriter
Reality Check's picture

A campaign that is interesting but not seriously absorbing.

Reality Check
Activity Score 2549
damnson's picture

Whatever.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Ads have a concept, not so sure it works.

kleenex
Activity Score 58791
Web Designer/Developer
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