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copycomoelcopi's picture

hahahaha…

copycomoelcopi
Activity Score 814
Copywriter
Rog's picture

At least they seem to be enjoying themsleves. FFS

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

copycomoelcopi's picture

hahahaha…

copycomoelcopi
Activity Score 814
Copywriter
bigbadfatmadafaka's picture

Leo Burnett Italy s reputation is "mudding" with this ad.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture

Is that a Madafakan word?

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

Fallon's picture

go back in time to art school.
go back in time and take a copy test.

and maybe the entire creative team
who did this campaign won't be here today
doing shit like this.

Fallon
Activity Score 108
Creative Director
jennywhx's picture

ha, but, does school really teaches?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture

As a Uni design/advertising lecturer in a previous life...
yes, it bloody well does.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

Dear Fallon! Please don't be so personal and offending. Let's talk about the work and not the people behind it.

ivan
Creative Director at Ads of the World
otto54's picture

Many thanks Ivan, I really appreciate your comment.
Let's stop offending Italian people, it seems to me there is a sort of conspiracy against Italian work.
Maybe we are not the best advertiser in the world, but there is non reason to attak people personally...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Rog's picture

Then maybe you can help, Otto54.

Can you give us an insight into the Italian mindset?
Why does Italian creative have this wonferfully off-beat flavour to it?
Otherwise, we have no point to relate this creative work to.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

otto54's picture

I have no answers for your questions.
I only think that there is a lot of s***t all around but, I don't know why, everybody focus on the Italian ones attaking us personally.
Go on giving comments on the ads not on the country or the people. And this is not only for Italian people but for every country.
It is useless and above all is not funny.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Rog's picture

As an advertising art director, you must have some insight into your market, otto.
Like, you must know how we ad types can be real bitches when it comes to questionable work.

My experience and memory of Italy (2 months in 1993) was of a wonderfully friendly, chaotic place where everyone smoked, dressed very well and had an opinion on everything. Not to mention some wild tv ads with cleavaged sales girls in selling prociutto to 13 year old boys!

Me? I'm not getting your ads thinking. But, I'm celebrating the Italian style, not denigrating it. :)

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

otto54's picture

Again, dear Rog, I'm not questioning on the work. I absolutely agree with you on teh fact tha Italian work is not brilliant.
But criticize the work si usefull, criticize the people is, on my own opinion, useless and mannerless.
In the end you was in Italy 14 years ago, don't you think that a country can change during this time?

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

gibilterra's picture

I pubblicitari italiani sono retroironici.
Gli piace farsi ridere dietro.
Avanti così.

gibilterra
Activity Score 22
Copywriter
otto54's picture

Why don't you write in english... ( Ah Gibiltè si nun scrivi in inglese famo a figura dei soliti peracottari)
-

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Fallon's picture

Sorry Ivan.
My love for advertising made me do it.

Ok, talking about the work.
Well, the headlines here are completely ridiculous and make no sense at all.
And the art direction looks like it was done 5 minutes
before the ad went for print.

Fallon
Activity Score 108
Creative Director
teenie's picture

Ok, I'm giving up on this campaign. I guess they meant something like "Proud to muddy its reputation". But why bother adapting it so badly? Leave the original Ialian and add in an explanation at the bottom. At least we can forgive rough translations and get the gist. But this is just - nonsensical.

teenie
Activity Score 1886
Copywriter
Stigset's picture

another useless coma ? why ?

Stigset
Activity Score 1454
Art Director
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