Flames

Campaign
Agency Network: 
Published/Aired: 
March 2009
Croma:  Flames

Description

Print advertisement created by Tonic, United Arab Emirates for Croma, within the category: Pharmaceutical.

Caption

Kill the red.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian
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Guest's picture

boring

Guest
Guest's picture

i don't see a benefit

Guest
Guest's picture

well spotted.

Guest
Nanel's picture

no more flames = no more red eyes stupid

if you don't see the benefit here you shouldn't be considering advertising as a career, because I assume you're a student based on that comment.

Nanel
Activity Score 283
Copywriter
ralph's picture

C'mon, he doesnt see d benefit dude...cut him sum slack! Opinions, we are all still allowed to have one. Jeez, who died nd made u Hitler.

ralph
Activity Score 70
Copywriter
eldeadevis's picture

Good, insightful.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Done better by Visine years ago with the SOS billboards.
Yawn.
http://adsoftheworld.com/media/print/visine_sos?size=_original

Guest
Guest's picture

Well, I think it's a pretty good campaign. Simple visual idea that communicates a situation we can relate to in a playful, interesting way.

Won't win any awards but if I was the client I'd be pretty happy with this.

Guest
Guest's picture

doest look like a flame at all.

Guest
Guest's picture

The cd should be ashamed of himself

Guest
Guest's picture

They're ok, but the point doesn't really get across well. The product is what?

http://www.premiumcards.net

Guest
Guest's picture

They're ok, but the point doesn't really get across well. The product is what?

http://www.premiumcards.net

Guest
Guest's picture

hahaha

you need this eye drop to see the product

Guest
Guest's picture

Not a good Tonic. very sad.

Guest
ddalbuq's picture

great

ddalbuq
Activity Score 4
Guest's picture

Tejal Patni was really a waste for this campaign.

Guest
ulil's picture

it´s good but i wish that the eye is doing something at least there ´s something like this person is wacthing movie, or he see a beutiful body ...as we can see it from shadow of retina or something.....

ulil
Activity Score 11
Graphic Designer
Yosef302's picture

Superb.. so simple, good art direction and execution, spot on, and true. you can feel it. excellent job.

Yosef302
Activity Score 8
Creative Director / Last Edition communications
shekhar zinge's picture

good concept. but bad photoshop work eye cutout can be seen

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
Guest's picture

Cheap photoshop

Guest
Guest's picture

Bad photoshop

Guest
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