Arrows

Campaign
Agency Network: 
Published/Aired: 
March 2009
Croma:  Arrows

Description

Print advertisement created by Tonic, United Arab Emirates for Croma, within the category: Pharmaceutical.

Caption

Kill the red.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian
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Guest's picture

creepy

Guest
Guest's picture

been done. a lot.

Guest
phoamcor's picture

fail.

phoamcor
Activity Score 1284
Guest's picture

ouch

Guest
adholic's picture

wrong..no scence of drowing n perspective
think abt the black dot in eye n whr it will?

adholic
Activity Score 29
Flagship
Guest's picture

Think, next time.

Guest
Guest's picture

bad

Guest
kalpesh78's picture

thought is nice. though not new.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

Doesn't make any new sense. Saem old crap!

Guest
ulil's picture

i like the detail but i dont think i see the point of the message......soryyy

ulil
Activity Score 11
Graphic Designer
Blair Semenoff's picture

I find all of them difficult to look at!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
JORDI's picture

Incredible.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

sunjayv's picture

mind explaining thr term incredible in this very context!??

sunjayv
Activity Score 76
freelance graphic artist
Guest's picture

yes, here we don't want to safe the black point in the eye, we just need to clear the red so why the arrows goes the black points

Guest
Guest's picture

arrows should drain out, not in.

Guest
Guest's picture

what the heck is wrong with a small copy!!!..without which the arrow marks have a -ve impact.............do you think the observer (not the reader) of the ad is a genius!?

Guest
Guest's picture

Very poor art direction

Guest
Guest's picture

What happened with the font?? i can barely read it!

Guest
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