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Fine Cut Knives, 2

Campaign
Agency Network: 
Published/Aired: 
September 2011
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12915
Criterion Knives:  Fine Cut Knives, 2

Description

Print advertisement created by Ogilvy, Colombia for Criterion Knives, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Copywriters: Mauricio Guerrero, John Forero
Art Directors: Juan Jose Posada, Diego Cardenas
Photographer: Darío Mora
Post Producers: Alexander Sanchez, Sebastian Lapidus
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nemesis's picture

is this a bean and a grain of rice in the other one?

the idea is good, but I think the objects are not at all easy to identify. They look like some sort of worms, which makes it somewhat disgusting.

nemesis
Activity Score 767
Creative Director
dewidjaja's picture

agreed.

dewidjaja
Activity Score 6
Art Director at Octis Marketing and Communication
kleenex's picture

agreed+1

kleenex
Activity Score 58793
Web Designer/Developer
jipei's picture

+ 1

jipei
Activity Score 78
Copywriter
nerio's picture

yeah the idea is good, but the execution didn't work...

nerio
Activity Score 166
Web Designer/Developer
morse's picture

Looks like a bug, but otherwise great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aftermathz's picture

agreed.

aftermathz
Activity Score 26
iambusy's picture

good idea..art went wrong

iambusy
Activity Score 2219
Copywriter |

busy.

tejas phansekar's picture

i can't understand..

tejas phansekar
Activity Score 39
Art Director at Rediffusion Group, Mumbai |

TEJAS

jujocd's picture

it doesn´t seem like a bean! to much photoshop

jujocd
Activity Score 759
karmacoin's picture

looks like a kidney

karmacoin
Activity Score 688
abake's picture

At first glance both look like yucky worms, so a bit of a fail in the art direction IMHO. Idea's good though.

abake
Activity Score 1262
RMG Connect Colombia
love neck's picture

good idea

love neck
Activity Score 50
Lazarus's picture

Potato bug?

Lazarus
Activity Score 1537
Creative Director
Manoma's picture

Needs something, or a finger to show the size, and what it is...

Manoma
Activity Score 1108
Copywriter
gioborde's picture

NAAA!!!. again with the cutting very very small objetcts. So we went back from "splitting the atom" to splitting something bigger, like a bean. Other paths can also be explored guys!!!, no one said it had to be the same one.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

blueturtles's picture

i thought it was a bug from the thumbnail

blueturtles
Activity Score 237
Art Director at BBDO
Hadrons's picture

Nice bug.... :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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