Fine Cut Knives, 1

Campaign
Agency Network: 
Published/Aired: 
September 2011
Criterion Knives:  Fine Cut Knives, 1

Description

Print advertisement created by Ogilvy, Colombia for Criterion Knives, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Copywriters: Mauricio Guerrero, John Forero
Art Directors: Juan Jose Posada, Diego Cardenas
Photographer: Darío Mora
Post Producers: Alexander Sanchez, Sebastian Lapidus
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Highest Rated

jbrendemuehl's picture

grain of rice and a bean?

jbrendemuehl
Activity Score 2
Graphic Designer at Sassafras Enterprises
spaceranger's picture

am i missing something??

spaceranger
Activity Score 52
Limia From Hell's picture

bugs? dont understand :(

Limia From Hell
Activity Score 66
Administrative at Asociación Argentina de Agencias de Publicidad
tracyzhang's picture

I think they look like microbes/bacteria that's on a kitchen counter and sliced with the knives??

Yuck! I don't want to associate my cutting knives with bacteria.

tracyzhang
Activity Score 133
jbrendemuehl's picture

grain of rice and a bean?

jbrendemuehl
Activity Score 2
Graphic Designer at Sassafras Enterprises
ivan's picture

Correct. This is a grain of rice. But it does look like a white worm or some kind.

ivan
Creative Director at Ads of the World
roh's picture

Don't think consumers will spend time figuring out what it is.... or worse discuss it....

roh
Activity Score 32
mlore
iambusy's picture

they should have included uncut grains o somethin...

iambusy
Activity Score 2219
Copywriter |

busy.

Bill Me Now's picture

+1

Bill Me Now
Activity Score 180
Manoma's picture

Needs a finger or something to show the size

Manoma
Activity Score 1108
Copywriter
Hadrons's picture

better image !

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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