Waste, Tap

Campaign
Agency Network: 
Published/Aired: 
September 2010
Cristalina:  Waste, Tap

Description

Print advertisement created by Pandora, Brazil for Cristalina, within the category: Non-Alcoholic Drinks.

Caption

The water that you waste is the water you'll need.

Advertising Agency: Pandora Comunicação, Natal/RN, Brazil
Creative Director: Caio Victoriano
Art Director: João Filho
Copywriter: Tiago Mesquita
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Craziad's picture

instead of buildings, you could ve used things that reflects more the need of the water...

nothing really special overall

Craziad
Activity Score 32
Art Director
Guest's picture

only look intresting

Guest
atb2005's picture

Convoluted indeed. Too bad, because the illustration is well done.

atb2005
Activity Score 13547
Guest's picture

I doubt the message would be the same if, instead of buildings, trees, plants, and animals wouldve been used.

Guest
jackmancer2017's picture

Looks like a duotone ad seen before, made in cartoon. Sorry couldn't find it.

jackmancer2017
Pablo Allende's picture

Look intereesing.

Quem fez a arte final? Oi, sou Dir. de Criação em Mossoró e também postei uma peça. Confiram. Aguardo críticas e sugestões: http://adsoftheworld.com/forum/59554

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
yaper's picture

nice illustration. but didn't get the "need" message from the visual.

yaper
Activity Score 23
Art Director
yaper's picture

nice illustration. but didn't get the "need" message from the visual.

yaper
Activity Score 23
Art Director
Dzsoi's picture

...aaand that is the problem. Not a tiny one I can tell you. Really bad ad, works reversed.

Dzsoi
Activity Score 8603
Copywriter
Miss Copywriter 22's picture

wow i'm loving the visual.....almost makes me feel ,our earth is so lush that we won't face any scarcity issues in the near future !!!!

Miss Copywriter 22
Activity Score 175
Copywriter
mikistefanoski's picture

lame

mikistefanoski
Activity Score 195
Graphic Designer at Saatchi & Saatchi
Guest's picture

Hi..
This is quite an interesting ad.
why dont u send this ad to contest in Concerned communicator Award for social ads, which is now open fr entries. Ur ad has fair chance of winning.
all u need to do is just upload ur ad on the link

http://collage.visageimages.com/wp-content/cca/2010/

Prize money is USD 11,000 and there is no entry fee. last date is 21 Oct. 2010.

ur social ads can be published or unpublished. there is no restriction on the number of entries.

for more details , log on to www.concernedcommunicatoraward.org
gud luck

Guest
Guest's picture

Essa ilustração eh do Zcool hehehe

Guest
aRianna23's picture

Geat visual, bad copy...

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
DIVPravin's picture

More visual less meaning

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
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