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Waste, Shower

Campaign
Agency Network: 
Published/Aired: 
September 2010
Cristalina:  Waste, Shower

Description

Print advertisement created by Pandora, Brazil for Cristalina, within the category: Non-Alcoholic Drinks.

Caption

The water that you waste is the water you'll need.

Advertising Agency: Pandora Comunicação, Natal/RN, Brazil
Creative Director: Caio Victoriano
Art Director: João Filho
Copywriter: Tiago Mesquita
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Marlus Lau's picture

I don't like it. The idea is so so, I don't get the purpose of that little car standing there...about the execution: where the water gets back into the ocean is not good, badly executed. Where the sprinkler is set is also not good, it seems the AD wanted to make something realistic, but didn't realize how to do that! The details are reckless!

The wood sign says: "It's not about a long bath taken. It´s about 135 liters wasted every 15 minutes". In case of someone gets curious.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
HappyHour's picture

I think the art is fun.. I'm just not really understanding the presentation of the idea. It appears to me that we don't have a problem at all - the water coming out of the shower head is all going back into the ocean and completing a perfect cycle...so nothing seems to be wasted. If it's saying that this is an ideal picture that doesn't exist - it's extremely convoluted.

HappyHour
Activity Score 2381
Dzsoi's picture

Exactly, my friend. Worst type of mistake - it shows that there is no problem at all. Own goal.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Rolou um minu"L"tos ali.

Vamo aprender a escrever né?

Guest
dadada's picture

nice execution, but i didn't get the point!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Pablo Allende's picture

I think it's interessting for comum people.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
Guest's picture

i like the thought, but unfortunately the massage it's delivered to short...

Guest
himanshu prabhakar's picture

Grass is not actual .

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

the picture is well done, for the idea i'm not sure...i undurstand it but it may be more disgusting or tragic

Guest
Guest's picture

don't Illustrators get a mention on these sites anymore?

Guest
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