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Monsters, 2

Campaign
Agency Network: 
Published/Aired: 
March 2012
Like
133
Views
9335
Cristal:  Monsters, 2

Description

Print advertisement created by Porta, Chile for Cristal, within the category: Non-Alcoholic Drinks.

Caption

Wake up without fear. 0% alcohol 0% mistakes

Advertising Agency: Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Sebastián Campos
Copywriter: Hernán Ramos
Illustrator: Manuel Manquepi
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Highest Rated

ace85le's picture

I agree that it's a bit nonsense. but why should a beer ad make any sense?

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

kleenex's picture

lots of beer gives you monsters???

kleenex
Activity Score 58667
Web Designer/Developer
Spanky's picture

Beer without alcohol is like sex without penetration.

Spanky
Activity Score 4899
Other
morse's picture

Very nice illustration.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bate_palmas's picture

Uh...the art and the copy are jarring, they don't work at all together. The message is very messy.

Is the (friendly-looking) monster brushing her teeth something I normally fear? It doesn't make sense.

Too much wrong with this.

bate_palmas
Activity Score 1479
TheWasteBin's picture

The guy got drunk, went home with an ugo, and now she's made herself at home. Pretty clear cut. That said, the concept is weak. The translation doesn't help either.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
djspiralz's picture

i like the thinking... but the visual is just like nonsense

djspiralz
Activity Score 491
Copywriter
MicheleVirgilio's picture

I like this ad. Very nice illustrations

MicheleVirgilio
Activity Score 2617
pierrelastname's picture

no

pierrelastname
Activity Score 2869
Copywriter
ace85le's picture

I agree that it's a bit nonsense. but why should a beer ad make any sense?

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

djspiralz's picture

You're at the wrong job mate

djspiralz
Activity Score 491
Copywriter
Wordfruit's picture

Seems like it's trying to communicate something, but I'm not sure what -- maybe that not drinking alcohol will mean fresh breath in the morning.

I think the message needs to be clearer.

Wordfruit
Activity Score 1023
Hadrons's picture

Sweet ad & charming illustrations.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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