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From Barrio to Russia, 2

Campaign
Agency Network: 
Published/Aired: 
March 2018
Cristal: From Barrio to Russia, 2

Description

Print advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Caption

Here's to the goal that took us to the World Cup.
The taste of victory in a limited edition can.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez McDonald
Creative Directors: Jorge Soto, Beto Noriega
Art Directors: Percy Chávarry, Hideki Uchima, Renzo Triveño
Copywriters: Jorge Soto, Ricky Carmona
Illustrator: Rodrigo RGB
Additional Credits: Raúl López Guerra, Kathy Carrillo, Ana Morales
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Highest Rated

tavoo's picture

The goal was dedicated to their absent captain, Paolo Guerrero. Farfan held the legendary jersey with the number 9 (The one was usually worn by Paolo Guerrero) and did not resist to come to tears while celebrating in front of the uncontrollable fans.

https://www.youtube.com/watch?v=vN2l-B0LYLs

tavoo
Activity Score 2
Copywriter
kleenex's picture

nice looking ads.

kleenex
Activity Score 58623
Web Designer/Developer
mostafamoradi's picture

Number 10 scored the goal, but number 9 is celebrating!

mostafamoradi
Activity Score 2
tavoo's picture

The goal was dedicated to their absent captain, Paolo Guerrero. Farfan held the legendary jersey with the number 9 (The one was usually worn by Paolo Guerrero) and did not resist to come to tears while celebrating in front of the uncontrollable fans.

https://www.youtube.com/watch?v=vN2l-B0LYLs

tavoo
Activity Score 2
Copywriter
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