Dj Frodo

Agency Network: 
May 2016
Crisol Bookstore:  Dj Frodo


Print advertisement created by Lowe, Peru for Crisol Bookstore, within the category: Retail Services.


Imagine him as you wish. Read.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Director: Ivan Tahara
Copywriter: Gino Pezzia
Photographer: Rene Funk
Illustrator: Contraste Digital
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sloppy4's picture

i'm imagining froto and gimli and a couple of elves going at it. and that ain't doesn't come from reading.
these make no sense.

Activity Score 1492
rehpani's picture
Activity Score 308
Etorres Publicidad/ITSU
Madeinmelmac's picture

i dont think so bro...

Activity Score 110
bubblestheclownfish's picture

Yeah rehpani, not the same idea. BUT the one you showed is a WAAAAAAAYYYYY better ad than the one above. It talks about being transported to magical lands and being directly involved in the experience. The ones YOU showed get an 8/10. :-)

Activity Score 606
Creative Director
flavourfish's picture

Agree. No read related. Bad, bad, bad. But visually, okey.

Activity Score 125
Byavisen Bergen
everartz's picture

i think the real character's face of frudo bagins if i spelt the name right is restricts and can not be used for commercial purposes, thats why they replaced it with someone whose as close as it could be, but still the idea isnt delivered well, there is some weakness in the concept..

Activity Score 7613
Art Director |

| everartz |

bubblestheclownfish's picture

Agreed with all above.

The selling point of GOOD books is that they are usually so descriptive they lay out what the character is wearing down to the leather patches on a houndstooth jacket. It's part of the immersion process. This is a weak idea, made even weaker by using Tolkien who was pretty thorough in his details.

By the way Ivan - why is the rating so high if 100% of commenters (so far) don't care for it? You should invoke a "no star ratings allowed" if you don't comment. That way "anonymous" people can't bump up the rating, and to rate it you actually have to give _real_ input. Just a thought.

Activity Score 606
Creative Director
Madeinmelmac's picture

i like this campaing!...when we read we imagine the caracters as we wish in a different way directors do, and its more relevant when you read the book before u see the movie..several times directors dessapointed me with his casting..

Activity Score 110
lamoscacojonera's picture


Activity Score 296
wert's picture
Activity Score 77
cruzialx's picture

the artwork was an imaginative point of view for Frodo nice idea.
Imagine Frodo haven't thrown the ring to the lava.


Activity Score 194
Affinity Express Inc.
and the boat's picture

100% true.

and the boat
Activity Score 25
StarlaY's picture

Well, I like the idea a lot! while watching a movie based on a novel, you simply get restricted with the imagination of the director. But you can create your own Harry Potter or Lord of the Rings when you are reading it. Therefore their point is quite valid.

Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

silvi's picture

This boy doesn´t looks like Frodo at all!

Activity Score 4170
Madeinmelmac's picture

maybe not to the frodo u have seen on the movie..aaaaaaaaaaaaah READ!!!!!!!!!!!!!!!!!!!!!!!

Activity Score 110
scarfinati's picture

You guys are reading too much into this.

Positioned against stuff like movies and video games, here they are saying read and picture it with your mind. Its a smart strategy. The visuals are a little weird but they work...

Activity Score 843
Art Director
alectoplasmo's picture

notwithstanding all the nitpicking, i think the concept is strong, the insight is simple enough and the execution's interesting. it works.

Activity Score 24
j. romero advertising / university of the philippines
Javier Ramírez's picture

Este me parece que funciona un poco mejor que el de Harry Potter, porque lo diferente está en el atuendo y en la actitud del personaje.
Ambos, son aspectos que quizás el libro no restrinja totalmente, dejando cierta libertad a la imaginación de lector.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

NotSixto's picture

yeah, we dont care what the author wants to say in his book .
THe same idea , DIFERENT copy

Activity Score 4
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