Park Sign

Campaign
Agency Network: 
Published/Aired: 
March 2010
Crime Stoppers:  Park Sign

Description

Print advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

Caption

Now you can text your tips
Send an anonymous tip to CRIMES (274637)

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Directors: Jorgen Stovne, Alexandra Wells
Copywriter: Courtney Colomby
Photographer: Frank Hoedl (Westside Studio)
Agency Producer: Roger Artagnan
Account Managers: Jeff Huether, Lexi Rose
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Highest Rated

Ted Danson's picture

I find these kind of offensive.

Ted Danson
Activity Score 20
Hiperion's picture

yawn..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
LeeHarvey's picture

Smart!

LeeHarvey
Activity Score 3043
Creative Director
Dzsoi's picture

Not bad! This CrimeStoppers logo looks like made for a TV show, should be a bit more serious, not so trendy.

Dzsoi
Activity Score 8603
Copywriter
Shawali's picture

Not bad! But the people of Westbridge Park might beg to differ... =)

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

whatthe's picture

smart work. I think it talks to the younger demo really well. Agree the logo could loose the highlight

whatthe
Activity Score 21
Art Director
beingofageoldgrace's picture

stasi? gestapo? ever heared of?

beingofageoldgrace
Activity Score 353
foxforce5's picture

nice work!

foxforce5
Activity Score 18
atb2005's picture

So they used street signs, park signs. etc to "demonstrate that landmarks near where crime could potentially happen are good tips [to text] to help the police get to the scene faster". It's not like people didn't know that already. Of course, when you are witnessing a crime you'd report the location (even if it's in abridged form).

atb2005
Activity Score 13547
Adaddicted's picture

smart thinking!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Dadaism's picture

Nothing special. Just a new way to identify the location and to report a crime.

Dadaism
Activity Score 161
Darling Design
www jennyluong com's picture

Clever!

www jennyluong com
Activity Score 40
www.jluong.carbonmade.com / bos.ca
dthlb72's picture

refreshing... but why the gloomy monocolor look?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Ted Danson's picture

I find these kind of offensive.

Ted Danson
Activity Score 20
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