Agency Network: 
February 2009
Crime Stoppers:  Homicide


Print advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.


You remain anonymous, criminals don't.

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Officers: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Directors: Colin Hart, Dan Strasser
Account Manager: Kyle Stewart
Agency Producer: Gayle Robson
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Prepress House: Studio 17
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Guest's picture

so... dead guys don't get identified?

Guest's picture

to me there's a disconnect in logic here. It seems like the camera lens is acting as the person who would report the crime, because the convenience store clerk or the victim would have already been seen by the criminal, thus anonymity is destroyed. So while the blurring idea is great for one thing, it's not great for what they are intending it for. Maybe it should be a wide shot in which we can see the criminal/victim unblurred and also see the witness blurred.

Guest's picture

disregard what i said, i missed the person in the background haha

Guest's picture

dead people as a target group?
very clever!

garaujo's picture

Olá, a idéia já foi feita pela MPM Propaganda, Brasil. Foi premiada no 34º anúario do Clube de Criação de São Paulo. Veja a peça brasileira: http://adsoftheworld.com/media/print/disquedenuncia_instituto_minas_pe...

Hi, this idea was made by MPM Agency, Brazil. It was published in the last (34º) Brazillian Creative Festival. Check it out: http://adsoftheworld.com/media/print/disquedenuncia_instituto_minas_pe...

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