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Wine

Campaign
Agency Network: 
Published/Aired: 
April 2011
Crest:  Wine

Description

Print advertisement created by Publicis, United States for Crest, within the category: Health.

Caption

Removes the merlot from the merlot.

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Copywriter: Jean Rhode
Art Director: James Rothwell
Photographer: Peter Schafrick
Art Buyer: Darielle Smolian
Print Producer: Kristan Gabriel
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Highest Rated

RajibDas's picture

The ad is too milky... I'd have liked it if the actual color of wine (red) changed half way to white. guess then it'd make more sense.

RajibDas
Activity Score 2
AdBuzzer's picture

I'm confused - what is this ad trying to say?? That the toothpaste removes color from the food?? It should work on the teeth. Merlot may remain red.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

atb2005's picture

Coffee, merlot (or red wine), and cherries can stain your teeth. Makes sense now?

atb2005
Activity Score 13557
thedreamer's picture

Those are harmless rubber bands that stick to your teeth and remove germs. I'm using it at home, really good result. :D* --> See ? Like this ad.

thedreamer
Activity Score 155
tamer samy's picture

If you think it's eye catchy, no it's not !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Themadartist1972's picture

rubbish !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Ameer Saban's picture

Good ad. In essence, it's simple: "This product cleaned my teeth so well, it's as if the wine had no colour in the first place."

Ameer Saban
Activity Score 33

Copywriter

bakamono's picture

I thoguht this was a milk ad, so then it takes a black bird out of black bird?

bakamono
Activity Score 1002

because therefore it is

HappyHour's picture

The executions Tommaso showed are far better. These look too much like milk, especially the coffee one considering you do pour milk into coffee cups.

HappyHour
Activity Score 2381
atb2005's picture

To me they both look milky. In any event, what other color can they possibly be? They can't be transparent. I find this new campaign, albeit a total ripoff, more polished.

atb2005
Activity Score 13557
adgoodie's picture

This campaign doesn't work. I get the idea but the execution is off.

adgoodie
Activity Score 198
Copywriter
jac12345's picture

I want to like this for the beautiful execution. The images are flawless. However, this idea has been done, used and abused. Not only for teeth whitening, but for detergent, bleach, etc.

jac12345
Activity Score 20
RajibDas's picture

The ad is too milky... I'd have liked it if the actual color of wine (red) changed half way to white. guess then it'd make more sense.

RajibDas
Activity Score 2
rephlex's picture

doesn`t need the copy

rephlex
Activity Score 64
Creative Director |

aphex

prabalsr's picture

good idea and very good execution

prabalsr
Activity Score 8
Art Director at Art Director in Advertising Bureau & Consultants
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