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Coffee

Campaign
Agency Network: 
Published/Aired: 
April 2011
Crest:  Coffee

Description

Print advertisement created by Publicis, United States for Crest, within the category: Health.

Caption

Removes the coffee from the coffee.

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Copywriter: Jean Rhode
Art Director: James Rothwell
Photographer: Peter Schafrick
Art Buyer: Darielle Smolian
Print Producer: Kristan Gabriel
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Highest Rated

RandomRoamer's picture

Yup. Nice.

RandomRoamer
Activity Score 42
Copywriter
kleenex's picture

It works for me.

kleenex
Activity Score 58797
Web Designer/Developer
Magood's picture

I like it aswell, but it has, as Tommaso shows, been done before. It isn't easy theese days...

Magood
Activity Score 125
Copywriter
Kwaku The Cowboy's picture

Good one there!

Kwaku The Cowboy
Activity Score 71
Creative Director at Riverblade Creative
Oblabla's picture

I like the idea but as i didn't know that this brand was for toothpaste i didn't get it at first. They might need to add the word toothpaste in the copy somewhere...

Then when i knew that it was for toothpaste, i liked the merlot one too!!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

rephlex's picture

very sweet commentary Oblabla.

rephlex
Activity Score 64
Creative Director |

aphex

adryha's picture

Maybe because it is not a toothpaste they're selling, Whitestripes is a product, a long narrow band with whitening jelly in it and you put it in your teeth for 10 min and then take it of... they even show the process on the logo

and the brand is well known around the world btw

adryha
Activity Score 65
Vértice Comunicación
Lica's picture

beautiful!

Lica
Activity Score 30
Copywriter at leo burnett bucharest
RandomRoamer's picture

Yup. Nice.

RandomRoamer
Activity Score 42
Copywriter
divertimento's picture

I am not convinced

divertimento
Activity Score 54
publicist
Glut's picture

not so clear the link with the product. But once i figured this, i like it

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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