Description
Print advertisement created by Publicis, United States for Crest, within the category: Health.
Removes the coffee from the coffee.
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Copywriter: Jean Rhode
Art Director: James Rothwell
Photographer: Peter Schafrick
Art Buyer: Darielle Smolian
Print Producer: Kristan Gabriel
I like it aswell, but it has, as Tommaso shows, been done before. It isn't easy theese days...
I like the idea but as i didn't know that this brand was for toothpaste i didn't get it at first. They might need to add the word toothpaste in the copy somewhere...
Then when i knew that it was for toothpaste, i liked the merlot one too!!
Oblabla.wordpress.com
Maybe because it is not a toothpaste they're selling, Whitestripes is a product, a long narrow band with whitening jelly in it and you put it in your teeth for 10 min and then take it of... they even show the process on the logo
and the brand is well known around the world btw
not so clear the link with the product. But once i figured this, i like it
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