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whitespace's picture

the whole campaign is great, but i think this is probably the worst execution of the lot (cows are plenty soft compared to rocks and trucks).

that said, this is still frikking brilliant.

please tell me no one did this before.

whitespace
Activity Score 1953
Creative Director
ivan's picture

I agree. Cows are not the typical hard structure that motorists should be afraid of. Of course a cow can do a lot of damage to your windshield, but I think a lamp post would've been a better choice. Except that lamp posts don't walk in the middle of the road.

ivan
Creative Director at Ads of the World
whitespace's picture

A fallen tree would be great, but I guess they are going for variety. :)

whitespace
Activity Score 1953
Creative Director
Mayday's picture

I've seen another ad from this campaign with a fallen tree. ;D
I really love it and I think execution is not as bad...

Mayday
Activity Score 106
Copywriter
psalyms's picture

True Ivan, lamp posts dont walk in the middle of the road. that kinda disqualifies the "rock" execution.

psalyms
Activity Score 116
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Conceptual-eyes's picture

genius - great to see fresh ideas

Conceptual-eyes
Activity Score 1475
Copywriter
chippery's picture

I haven't seen the others yet, and i think it works just fine. A cow would smash whatever I was driving. Can't wait to see the others. 8.3 chipolas.

chippery
Activity Score 94
Creative Director
chippery's picture

because...

chippery
Activity Score 94
Creative Director
afakelove's picture

O.K. The execution is quite bad but I love it anyway. Beautiful layouts and a really fresh idea.

afakelove
Activity Score 12
Creative Director
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