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Bold

Campaign
Agency Network: 
Published/Aired: 
April 2010
Covergirl:  Bold
Covergirl Print Ad -  Bold

Also From This Campaign 2

Description

Print advertisement created by Grey, Argentina for Covergirl, within the category: Health.

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Director: Martin Bekerman
Copywriters: Leonel Fernandez, Augusto Herreros Casañe
Photographer: Machado-Cicala
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Highest Rated

Guest's picture

beautiful eyes!

Guest
morse's picture

Cool, but there is no relevance between the product and a word processor.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture

hook is better

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Roshan Quintus's picture

BOLD

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

atb2005's picture

@Morse

We've got a metaphor here. No one is suggesting that there's any real connection between a mascara and a word processor. "B", as you know, stands for "bold" and when someone says bold eyelashes they mean big eyelashes. So there's the message.

I like it. I know at first it looks as if it was done by students, not a top agency, but sometimes simplicity works best. I think this would be fantastic as a flash web banner. People would be able to click on "bold" which in turn would change the size of the eyelashes.

atb2005
Activity Score 13557
Carlos Garcia's picture

I get the metaphor but i don't agree with you. This idea ain't simple. It's just a mash-up of elements. I don't like the word processor there, it ruins everything. The thought is good, the concept but the execution is miserable.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Dzsoi's picture

I don't think you get the idea here. Using this cosmetic tool is as simple & fast as hitting bold button in MS Word.

Dzsoi
Activity Score 8611
Copywriter
Carlos Garcia's picture

But i like YOUR idea. Make this a banner and you got my vote.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

AssassinX's picture

Haha love it.

I always love to see something really original and I just found one here. This idea is a bit wkd and I dont know if it would work well but I just like the way they think about this product.

AssassinX
Activity Score 1327
sintra's picture

New way of looking at this product , seems unfinished.

sintra
Activity Score 699
Administrative
shahidali's picture

original and witty. hope the ladies like this visual pun. being a pessimist, i'm afraid that proposition cannot be overlooked.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Ahmed Bahaa's picture

like it nice

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

mas.minhthu's picture

I guess this one is not quite suitable to be a print ad. The idea may be expressed better in motion.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

raulbanderas's picture

only people who knows about computer or word will get it

raulbanderas
Activity Score 357
Adaddicted's picture

wow! love the details.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rajesh_keyaar's picture

Good

rajesh_keyaar
Activity Score 236
capton john's picture

Liked the beautiful eyes.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

shortafella's picture

nice one.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

V's picture

scAry!

V
Activity Score 76
Marketing Manager
alexander_bickov's picture

Cool idea

alexander_bickov
Activity Score 3281
Mantufayo's picture

Make-up for designers?

Mantufayo
Activity Score 580
Creative Director
bknowlden's picture

nice art direction, but this is advertising for the sake of advertising.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Disco_eterno's picture

Great ! what is good about this ad is that it finds a similarity between two worlds that are very different. A new way to say something that is simple.

Disco_eterno
Activity Score 39
brandingworthspreading's picture

Just perfect.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Guest's picture

beautiful eyes!

Guest
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