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Myth Busting Sex Trafficking

Agency Network: 
Published/Aired: 
January 2020
Covenant House: Myth Busting Sex Trafficking
Covenant House: Myth Busting Sex Trafficking
Covenant House: Myth Busting Sex Trafficking
Covenant House Print Ad - Myth Busting Sex Trafficking
Covenant House Print Ad - Myth Busting Sex Trafficking
Covenant House Print Ad - Myth Busting Sex Trafficking

Description

Print advertisement created by GSW, United States for Covenant House, within the category: Public Interest, NGO.

Caption

On TV, sex trafficking looks like this. In reality, it looks more like the girl next door.
In real life pimps don't tie girls down with ropes. That's what emotional dependence and lies are for.
You might imagine sex trafficking is all about chains. It is, but the links are made of fear, drugs, and money.
Sex trafficking in the US isn't what you think. The real shackles used by pimps are physiological, which means they are far harder to break. Help us fight it. Text: "FIGHT" to 52000 to donate $10.

Advertising Agency: GSW, USA
ECD: Nick Capanear
Copywriter: Ron Larson
Photography: Ale Burset
Post Production: Diego Speroni
Production Company: L-Artist Production, Wolf Creedo
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