June 2007



Know what it's like to be worshipped. Adopt a dog.

Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Copywriters: Jagdish Ramakrishnan, Roger Makak
Art Directors: Richard Copping
Photographer: Jeremy Wong
Illustrators: Richard Copping, Niharika Hukku
Retouching: Magic Cube
Account Service: Joel Clement
Log in to post comments
TopJeff's picture

Really creative. Definitely gets the point across. I like all the little details (the remote control, the newspaper, the slippers... all the traditional cliches actually fit here).

The only thing I'm not sure about are all the "angel dogs" around with halos and wings. It almost implies that they have all died before.


TopCreatives, the premier online community for creative pros.

Activity Score 479
Marketing Manager
k-rocka's picture

Maybe they have - that's why the guy needs to adopt a new dog.

Activity Score 426
Graphic Designer
undertoys's picture

love it

Activity Score 50
griffin7's picture

It's beautiful. If I didn't have a dog already I'd adopt one.

Activity Score 76
Rog's picture

Ethereal art direction. Great strategy.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

I think Im good tats why Im here's picture

For crying out loud - r they encouraging owners who r so self absorbed, full of themselves to CARE for these nice animals? They'll be starved to death, look at that guy - he looks like a wife beater and a major drunk. You adopt dogs becos of the affinity and affection between the owner and the dog- not becos u will be worshipped. No wonder all the other dogs have died and r praying for this man. Tasteless.

I think Im good...
Activity Score 48
deep_tracy's picture

my thoughts exactly. getting a dog to be worshipped is like getting married to get a blowjob.

Activity Score 586
esia's picture

in germany we got an adage for your thinking: "gescheit, gescheiter, gescheitert." translated it means: "clever, more clever, screwed up"

these ads are damn great. its not the job of an ad to judge about people to get a dog or not ;-)the ads job is to make them interrest in ;-)


Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

itch's picture

woahhhhhhhhhhhh.. this is beautiful!

it's not how good you are. it's how good you want it to be *

Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

chintan ruparel's picture

same reaction...Whhhoaaa! this is kick-ass work!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

eltipo128's picture

"The lord and Master" LOL. Congratulaciones.

Activity Score 18
Joe76's picture

Beautiful!! Great job!

Activity Score 762
Art Director
sunan's picture

respect to the team for doing such great ads. I would frame them! x

Activity Score 16
Beatboxer's picture


Tremendous!!! Fantasticv illustration.

Activity Score 1517
deep_tracy's picture

meticulous art direction of lazy thinking. why?

first, they didn't even bother to understand what makes a (good) pet owner. like i think im good said, that poor excuse for a human being is the least ideal pet owner.

second, a pet thinking its master is god isn't a new insight. i've known that since i was five. so can anyone tell me how this is creative? i'm not saying a popular joke or belief can't be creative. it can be, if used laterally, in a totally new, unexpected way. for instance, we use the same insight, of a dog worshipping it's owner, for a condom ad. now that would be creative. but this one is not. it's as straight as the crowd in a cher concert is not. the ad is about pet ownership and the tired insight is about pet ownership.

but most importantly, even if i don't analyze it like that, as a pet owner myself, this totally turns me off.

Activity Score 586
yang's picture

wow, that's Beautiful!!!!

Activity Score 4
Art Director
zebrugos's picture

You guys make me sick..this is a piece of art.
Stop being jeaulos!

deep_tracy's picture

piece of art? haha. right. put this in any gallery and it would stick out as ugly and stupid. it wouldn't even have 1% percent of the artistry of the ugliest painting there. and as an ad, this just doesn't work. stupid and lazy.

Activity Score 586
pim's picture

do u know who was the artist of this original painting?

ivan's picture

Illustrators: Richard Copping, Ronojoy Ghosh, Niharika Hukku
Retouching: Magic Cube

Creative Director at Ads of the World
witness505's picture

All those god... Anyone smell hater?

Activity Score 137
Envy New Media
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections