Agency Network: 
June 2011


Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster

Print advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
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charlottebree's picture

Are those fishes made out of sunglasses? Props people. Props.

What the hell is the copywriter doing in the credits by the way?

Activity Score 84
niniasufle's picture

copywriters can have ideas too :)

Activity Score 407
Producer/Director at La Red TV
dean viii's picture

exactly. good writers think visually, too. only a prima donna AD would make a stupid comment like that above.

dean viii
Activity Score 1686
Creative Director
Nike Diesel's picture

All comments above are ignorant.

And, I would rather say that we are all Creatives > some specialize in the field of Copywriting, others Art Direction.
Whether the team consists of CW+CW, AD+AD or Copywriter+Art Director, they come up with ideas together(!) to achieve a common goal for their dear client.
Keyword: Team.

Comment the ad, not the workers.

Nike Diesel
Activity Score 13630
Art Director
niniasufle's picture

and who said the contrary?
if I'm not specific is because it's obvious that is the idea of all the creative team

Activity Score 407
Producer/Director at La Red TV
Nike Diesel's picture

No, it's not obvious.
Sometimes a Jr. Account might come up with a great idea. Or a planner. Or a janitor, in just the right place when the team is working overtime.

read my last line, previous post.

Nike Diesel
Activity Score 13630
Art Director
niniasufle's picture

that's why janitors and copywriters can have ideas too

Activity Score 407
Producer/Director at La Red TV
kleenex's picture

Screw the Sunglasses, I want the Fish instead....

Activity Score 52760
Web Designer/Developer
Manus_Arriba's picture

Sorry but i don't understand, can anyone explain me?
Is just for the name "costa" that they created a fish? or you can see down the water???

Activity Score 111
Prácticante de JWT Costa Rica
atb2005's picture

"The cool blue lenses on my 580 Jose's lured the fish in", says one user.

Activity Score 13557
gadgets's picture

old idea, nice execution.
marketing efficiency: 6

Activity Score 1063
abake's picture

Done to death, nothing new here.

Activity Score 1262
RMG Connect Colombia
elyoshiro's picture


Activity Score 546
Creative Director at Dir. Creativo Digital |

Tommy G.'s picture

I'm always surprised when I see a young teenager claiming this is 'done to death' or 'old'

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Ron Burgundy's picture

I like stuff like this, more art less fluff!...kinda like what was done for ASICS with the ping pong balls was different

these are the things clients aren't wiseenough to try to do for themselves... make art.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ed Rapport's picture

Been nice had each ad were not so identical in terms of using just the fish in the visuals.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
purshotham's picture

Art work is good and i think, few words of copy could make more clear about the product....

Activity Score 457
bathsheba's picture

bwhahahaha... no.

Activity Score 220
Creative Director at Leo Burnett
jackblack's picture


Activity Score 2357
Art Director
ace85le's picture

a very fishy series...

Activity Score 3935
Marketing Manager |


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