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Agency Network: 
Published/Aired: 
November 2009
Correo Argentino:  Bear

Description

Print advertisement created by Chango, Argentina for Correo Argentino, within the category: Transport.

Caption

Feel You Carry It, Without Carrying It.

Advertising Agency: Chango Publicidad, Bs As, Argentina
Creative Directors: Juan Lodola
Art Director: Juan Lodola
Copywriter: Sebastián Iglesias
Photographer: Leninbäk
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Guest's picture

I like this print.

Guest
federo's picture

you work on chanbo publicydad

you wrote this ad?

otherwise, I can´t explain that ten stars

federo
Activity Score 781
advertising agency
freakart's picture

Ok, I found it:

Correo Argentino, official mail of Argentina, offers the most diverse products and postal services.

But I still don't get it, why is he mailing himself with that broken arm?

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

silvi's picture

I think he is mailing himself to be near his people, his family. I really don´t know!!!!!!

silvi
Activity Score 4172
Copywriter
spaps's picture

yes, you're right this is about the official mail of Argentina.

and there's a translation problem, indeed.
the meaning of this would be something like: "you'll feel you are carrying it (personally), without carrying it"

that's why the characters are holding with them the objects they want to send.
and as a whole they "simulate" how would they look inside the Correo Argentino's boxes or package. they adapt to their shape. therefore, "that broken arm".
a little bit far-fetched, i guess

hope this helped you!
see ya

spaps
Activity Score 52
Art Director
lchiesi's picture

The problem here lays in translation.

I'm chilean and read these ads in spanish. They're supposed to say something like:

"Feels like your delivering it, without delivering it" (in person).

lchiesi
Activity Score 128
Copywriter
J Designer's picture

thanks! that cleared up the message for me.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
clayology com's picture

smart one indeed.

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture

Tan dificil es? Es muy simple el mensaje. Vas a poder enviar tantas cosas, de tantos tamaños que el que las recibe va a sentir que estas cerca. Si estas cerca estas ahi, entocnes por eso muestran en la grafica que se enviaron ellos mismos. No es complicado el razonamiento de esta pieza.

Guest
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