Catchy Stories, 2

Campaign
Agency Network: 
Published/Aired: 
December 2011
Corre Cutia:  Catchy Stories, 2

Description

Print advertisement created by Lápisraro, Brazil for Corre Cutia, within the category: Retail Services.

Caption

Catchy Stories

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
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Highest Rated

clearsky1989's picture

splendid

clearsky1989
Activity Score 429
Copywriter at Grey
sergeo_syd's picture

Actually really good. I ws about to b@tch how dark and "un-capturing" it is. But it is really lovely.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

jackmancer2017's picture

Wow, I really love it. Books are becoming more a cult thing almost, and this ad finds that target pretty well (I think).

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
iambusy's picture

simple nice

iambusy
Activity Score 2219
Copywriter |

busy.

pierrelastname's picture

same idea for promoting D&AD, 2 years ago,

pierrelastname
Activity Score 2865
Copywriter
Nike Diesel's picture

Please provide us with a link.

Nike Diesel
Activity Score 13708
Art Director
MicheleVirgilio's picture

Great work. Good idea and very nice concept

MicheleVirgilio
Activity Score 2617
hadrianapolis's picture

simple and nice.

hadrianapolis
Activity Score 733
Hadrons's picture

Beautiful and sad at the same time - you would think in a big city that there should be more lit windows..

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Drogag's picture

dorex ad????

Drogag
Activity Score 112
Creative Director
Milan Solanki's picture

mind blowing, superb : )

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
bmoreira's picture

Congrats guys....rs... muito bom. Simples assim.

bmoreira
Activity Score 3
Art Director
italocr88's picture

cool

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
Butterflea's picture

simple and clear, like it

Butterflea
Activity Score 38
Copywriter
izzlah's picture

greatness

izzlah
Activity Score 229
Copywriter
Gualcor's picture

That's me reading manga up to 2am in my tablet.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

kleenex's picture

This is so simple, but it works so well.

kleenex
Activity Score 58777
Web Designer/Developer
jeph's picture

This is advertising at its finest. Simple. A tad indirect. Rich in story.

jeph
Activity Score 156
Copywriter
Mayi92's picture

simple! love it :)

Mayi92
Activity Score 143
IPP
Roger Keynes's picture

Yep.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

visiblecom's picture

Even though this ad has a lot of thumbs up and I find it somehow cute, the message I took out of it was that this bookstore doesn´t have many customers or that nowadays almost nobody reads... and I didn´t like the message I took out of it.

visiblecom
Activity Score 68
Creative Director at Visible Consultores
shahidali's picture

superb. but why two similar layouts?

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

clearsky1989's picture

splendid

clearsky1989
Activity Score 429
Copywriter at Grey
Sweetapple's picture

Very catching idea.

Sweetapple
Activity Score 62
Art Director
dnardi's picture

Great!

dnardi
Activity Score 6
marano's picture

same as the other but I like the concept. Translates in a second, nicely done.

marano
Activity Score 348
Graphic Designer
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