Princess

Campaign
Agency Network: 
Published/Aired: 
April 2014
Corona Paints:  Princess

Description

Print advertisement created by BBDO, Colombia for Corona Paints, within the category: House, Garden.

Caption

Free your walls from doodles.
Washable walls.

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Highest Rated

damnson's picture

Hm, smart idea. I like it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Hm, smart idea. I like it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Hammad S's picture

I'm a little unsure how the characters relate. Can you explain?

Hammad S
Activity Score 484
bubblestheclownfish's picture

Hey Hammad - Kids are notorious for drawing pictures of super heroes, fantasy figures, clowns etc. on walls with crayon or pencil instead of using paper. The characters represent the drawings on the walls, and to cement the idea they use items that would normally hang on the walls (clocks, shelves...). It's an OK idea - dunno how I feel about it... the best kind of advertising is one that shares an "aha" moment with the viewer, but judging by the comments (which I'm honestly surprised by) it seems many didn't get it - so don't feel bad ;-)

bubblestheclownfish
Activity Score 614
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