Description
Print advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.
Actually I fancied your sister first.
Drink responsibly or you’ll regret what you said last night.
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica
I think it's funny but why would Corona promote this message? If it's vs. drinking and driving I could understand but this is like saying 'hey let's all drink mineral water'.
Maybe they try to say something like; Its about the quality not the quantity, or that its about the taste not the alcohol.
If it's vs. drinking and driving I could understand but this is like saying
The message is not saying Do not drink alcohol. It's just telling to drink with moderation. Coronna is a tasty beverage and they do not support people who consume their product abusivly. They promote the consumption with moderation of alcohol. It's good for their image.
that´s right quentin. It´s a very interesting approach and funny by the way
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