Advertisement

Charisma

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Caption

Honestly boss, you lack charisma.
Drink responsibly or you’ll regret what you said last night.

Advertising Agency: JWT Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica
Log in or register to post comments

Highest Rated

Vingy's picture

hahaha i like this maybe not very new but i think is a great idea

Vingy
Activity Score 474
Copywriter at Advance
Vingy's picture

hahaha i like this maybe not very new but i think is a great idea

Vingy
Activity Score 474
Copywriter at Advance
pez's picture

strange photoshop...

pez
Activity Score 1804
Creative Director
Tamis Witchy's picture

That´s why I don´t drink, ja.

Tamis Witchy
Activity Score 54
Graphic Designer
AdBuzzer's picture

The idea behind this ad is quite nice, but the execution doesn't really translate it in a clear and compelling way.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

bakamono's picture

You carry a load on your back how is that not clear?

bakamono
Activity Score 1002

because therefore it is

everartz's picture

people shouldnt drink PERIOD!!!

everartz
Activity Score 7613
Art Director |

| everartz |

pinkads's picture

one of those rare times when COPY rocks and ART is a let down

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Kwaku The Cowboy's picture

Funniest among the three. Nice

Kwaku The Cowboy
Activity Score 71
Copywriter at NBG Roman Advertising
Mr. Green's picture

My eyes are burning!!!

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
shahidali's picture

Good copy. This one's the best. Loved the idea and the series.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

adgoodie's picture

These are great. However, I think the payoff line is weak. It doesn't tie in the whole "burden" or "weight" of your consequences as the visual shows. I'm not saying be literal, but there's no connection between the two.

adgoodie
Activity Score 194
Copywriter
nemesis's picture

Nice copies and art direction. Good work.

nemesis
Activity Score 765
Creative Director
Advertisement
Advertisement
Advertisement