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Steel worker

Campaign
Agency Network: 
Published/Aired: 
May 2009
Cordura:  Steel worker

Description

Print advertisement created by Howard Merrell & Partners, United States for Cordura, within the category: Fashion.

Caption

As long as the world is full of durable people, we'll keep making durable fabrics.

Advertising Agency: Howard Merrell & Partners, Raleigh NC, USA
Creative Director: Billy Barnes
Art Director: Chris Gupton
Copywriter: Steve Olshansky
Photographer: Tim Tadder
Studio artists: Denise Lingenfelser
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everartz's picture

personally i think the time for the testamonial ads has just passed, its not working anymore, even if the retouching seems nice but i still think that there always can be something better for an ad than the headline with the guy looking at the camera. for me this is a waste of money and time... sorry doesnt work.

everartz
Activity Score 7613
Art Director |

| everartz |

Rabubi's picture

This is not a testimonial ad. If it were, the copy would come from the 'tough guy's" point of view. In this ad, the copy comes from the brand.

Rabubi
Activity Score 560
Copywriter
chrisg's picture

I expect to get all kinds of comments, it's just part of putting an ad up here. But your opinion seems to be a bit off.
The headline is coming from the brand not the person starring at the camera. Ohh well.
Thanks for at least looking at it and having an opinion. But these are definitely not a testamonial ads.

chrisg
Activity Score 10
Art Director
Guest's picture

I've had a look at it and i'm still wondering...
which one of the former village people are you ?

Guest
Guest's picture

I think it shud have strong people

Guest
petek's picture

I like the headline

petek
Activity Score 1894
Creative Director
Guest's picture

WTF?

Guest
Guest's picture

i want buy durable clothes

Guest
ricklongo's picture

I like the concept. Flatters the consumer while promoting the brand's quality. Should work.

ricklongo
Activity Score 1244
roman-schwienbacher.com's picture

I like this campaign, the copy is good.
the photography could have been a bit more rough but still its nice

roman-schwienba...
Activity Score 1021
Photographer
kurtberengeiger's picture

I would have liked to have seen different lines for each advert.

kurtberengeiger
Activity Score 7323
Copywriter
theanc's picture

Good shots. Average line.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

The line is lazy. Mix it up will ya. Bad ass bastard clothes for thread bear sonabitch steel workers... or something. anything... write some lines will ya?

Guest
Guest's picture

This is what you do when you dont have an idea.

Just show a person and state how durable youre durable clothes are.

Yawn.

Art is cool ill give you that.

Guest
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