Description
Print advertisement created by Howard Merrell & Partners, United States for Cordura, within the category: Fashion.
As long as the world is full of durable people, we'll keep making durable fabrics.
Creative Director: Billy Barnes
Art Director: Chris Gupton
Copywriter: Steve Olshansky
Photographer: Tim Tadder
Studio artists: Denise Lingenfelser
personally i think the time for the testamonial ads has just passed, its not working anymore, even if the retouching seems nice but i still think that there always can be something better for an ad than the headline with the guy looking at the camera. for me this is a waste of money and time... sorry doesnt work.
| everartz |
This is not a testimonial ad. If it were, the copy would come from the 'tough guy's" point of view. In this ad, the copy comes from the brand.
I expect to get all kinds of comments, it's just part of putting an ad up here. But your opinion seems to be a bit off.
The headline is coming from the brand not the person starring at the camera. Ohh well.
Thanks for at least looking at it and having an opinion. But these are definitely not a testamonial ads.
I think it shud have strong people
WTF?
i want buy durable clothes
I like the concept. Flatters the consumer while promoting the brand's quality. Should work.
I like this campaign, the copy is good.
the photography could have been a bit more rough but still its nice
I would have liked to have seen different lines for each advert.
The line is lazy. Mix it up will ya. Bad ass bastard clothes for thread bear sonabitch steel workers... or something. anything... write some lines will ya?
This is what you do when you dont have an idea.
Just show a person and state how durable youre durable clothes are.
Yawn.
Art is cool ill give you that.
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