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2

Campaign
Agency Network: 
Published/Aired: 
September 2008
Coral:  2
Coral Print Ad -  2

Also From This Campaign 3

Description

Print advertisement created by Leo Burnett, Brazil for Coral, within the category: Industrial, Agriculture.

Caption

The chances of mold decorating your ceiling are minimal.

Advertising Agency: Leo Burnett, Brazil
Art Director: André Gola
Copywriter: Carla Cancellara
Creative Director: Ruy Lindenberg
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Highest Rated

G.J.'s picture

shutdahellup: 1. there are a fair amount of people with tat problem. it can happen when water seeps from ur neighbours on top, esp in the bath area. 2. people don't wait for it to happen, they are just too lazy to do anything about it. like me. 3. it's a visual idea. 4. shutdahellup!

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

OMaxweller's picture

This is very different and memorable. I like it and think the execution is quite good. However, I think the mold could have been made to look a tad more realistic.. not so controlled.

OMaxweller
Activity Score 79
Copywriter
shutdahellup's picture

how many people have mold on their ceilings? how many people are waiting around for mold on their ceilings to form decorative design? one last question: who cares about nice art direction if your idea is crap?

shutdahellup
Activity Score 26
OMaxweller's picture

Clearly you have never rented an apartment in NYC. Ha!

OMaxweller
Activity Score 79
Copywriter
yalaurie's picture

or near the beach in Southern California.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

G.J.'s picture

shutdahellup: 1. there are a fair amount of people with tat problem. it can happen when water seeps from ur neighbours on top, esp in the bath area. 2. people don't wait for it to happen, they are just too lazy to do anything about it. like me. 3. it's a visual idea. 4. shutdahellup!

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

theanc's picture

Idea is cool but I'm not sure about the line.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

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