Surfer
Description
Print advertisement created by Euro RSCG, Brazil for Coppertone, within the category: Health.
Back to baby soft skin.
UV protection with moisturizer and antioxidants.
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi
As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.
The concept of this piece is well worked.
I really like and is well resolved with a different view. It is not the first idea.
Tak tak. Do you like your job?
Let's put the work here and wait for the honest feedback?
About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.
So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!
Ad or die.
All i think about when i see this is the Evian Roller babies ad.
Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.
Good concept but execution didn't work effectively. looks like a giant on a board.
:) Awesome Ivan
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