Surfer
Description
Print advertisement created by Euro RSCG, Brazil for Coppertone, within the category: Health.
Back to baby soft skin.
UV protection with moisturizer and antioxidants.
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi
very badly expressed...
the child has no childish attitude
Got a chuckle out of this.
first idea
really terrible
did they use a real baby for this???
Malisima!! en todo sentido..
Nice! Fucking cool!
Loved it, congrats!
As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.
The concept of this piece is well worked.
I really like and is well resolved with a different view. It is not the first idea.
Coincidence. But those who liked it are new members.
Tak tak. Do you like your job?
Let's put the work here and wait for the honest feedback?
About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.
So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!
Ad or die.
there is nothing here....
wow, lame
All i think about when i see this is the Evian Roller babies ad.
Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.
Good concept but execution didn't work effectively. looks like a giant on a board.
:) Awesome Ivan
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