Better Together, 3

Agency Network: 
June 2016
Control: Better Together, 3


Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel.

The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex.

Nowadays, the real challenge is how to be explicit talking about sex, without being explicit!

In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.

Print advertisement created by September, Spain for Control, within the category: Health.


Better. Together. New CONTROL 2in1 Condom+lub finally together. CONTROL Feel make Feel.

Advertising Agency: September, Madrid, Spain
Creative Director: Marta Rabadan
Head of Strategy: Luca Finotto
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