The Other Side of History, 1

Agency Network: 
May 2017
Contrapunto Book Store: The Other Side of History, 1
Contrapunto Book Store Print Ad - The Other Side of History, 1


In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.

Print advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.


Two sides of history, together.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Gonzalo Ferrada
Art Directors: Gonzalo Gallardo
Copywriters: Leonardo Aravena, Katherine Sánchez, Andrés Díaz
Production: Gabriela Olivo / Funky Films
Photography: VLQZ Photo
Retouching: Gonzalo Arévalo
Post Production: Luis Gajardo
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