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Brake - Rain

Campaign
Agency Network: 
Published/Aired: 
March 2015
Continental:  Brake - Rain

Description

Print advertisement created by Havas, Mexico for Continental, within the category: Automotive.

Advertising Agency: Havas Vale, México
Creative Directors: Álvaro Zunini, Daniel Castro
Art Directors: Alberto Zárate, Luis Matias
Photographer: Roberto Toris
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Highest Rated

Arkadiusz's picture

Perhaps it's a bit too schematic, but the message and the symbols, that express it, are very clear and strongly encoding the USP in memory, so probably the campaign works.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Temple's picture

Junior copywriter idea.

Temple
Activity Score 11341
Creative Director
ohsweetman's picture

Normal copywriter idea.

ohsweetman
Activity Score 59
Copywriter
damnson's picture

Horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Arkadiusz's picture

Perhaps it's a bit too schematic, but the message and the symbols, that express it, are very clear and strongly encoding the USP in memory, so probably the campaign works.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Resale's picture
Resale
Activity Score 350
kleenex's picture

Funnier yes. These are not bad, but just do not move me at all.

kleenex
Activity Score 58657
Web Designer/Developer
T.'s picture

The anchor stops the tyre. Shouldn't the tyre stop the anchor? Just an anchor with the logo on it, maybe?

T.
Activity Score 1110

What's your ad telling the consumer?

charithco's picture

cracks doesn't' seems natural.. bad photoshop..

charithco
Activity Score 275
Art Director at Wunderman Doha |

----
www.charithdesign.com

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