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Lipstick, Crab

Campaign
Agency Network: 
Published/Aired: 
April 2011
Conservation International:  Lipstick, Crab

Description

Print advertisement created by Africa, Brazil for Conservation International, within the category: Public Interest, NGO.

Caption

When they speak, we listen.
Conservação Internacional

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Gabriel Jardim
Copywriter: Vinicius Bandeira
Illustrator: Paige Thompson
Photographer: Paige Thompson
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svdg's picture

I like the artwork, but I don't understand the copy, are you saying that conservation international listen to animals?

svdg
Activity Score 54
Copywriter
Carlos Aledo's picture

Yes

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

svdg's picture

I guess the original one was made in portuguese... maybe there it sounds better, thats the problem when you translate, sometimes you lose the power of the copy

svdg
Activity Score 54
Copywriter
NataliaLima's picture

Original copy is "When nature speaks, we listen"

NataliaLima
Activity Score 1380
JeffP's picture

Yay, more animals!

JeffP
Activity Score 810
Marketing Manager at TomTom
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