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Passion

Campaign
Agency Network: 
Published/Aired: 
February 2009
Connoisseur:  Passion

Description

Print advertisement created by Cummins, Australia for Connoisseur, within the category: Food.

Advertising Agency: Cumminsnitro Melbourne, Australia
Creative Director: Sean Cummins
Art Director: Tian Murphy
Copywriter: Gareth Sweet
Photographer: Scott Newett
Creative group heads: Jason Hynes, Julie Poulter
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Guest's picture

what´s the idea here?

Guest
sneakyhands's picture

yogurt so thick you could sculpt it. i thought it was saying 'light' yogurt before reading the line.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

wow. how can you not get this? it could not be more clear.

Guest
Guest's picture

Jizz comes (if you'll pardon the pun) in many forms but it's still jizz. Or did I miss something?

Guest
Guest Commentator's picture

philistine...!!!

Guest Commentator
Activity Score 58
ninjak's picture

mmmm. good one

ninjak
Activity Score 76
Guest's picture

Sadly the yoghurt does not live up to the hype. Far from being a premium product, it is a yoghurt-based food product, using maize starch and gelatin as cheap thickeners. The company also does not seem to know their market, as gelatin, a slaughterhouse by-product that is unusual in desserts in Australia, cannot be eaten by vegetarians. Mmm! Meat plus fruit flavoring = tasty.

Guest
Guest's picture

does anyone know if this yoghurt is gluten free?

Guest
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